Organic Soil Specialist James Van Dyke joins Cathy to talk about some of the lessons he's learned in his quest to turn sand into nourishing, fertile soil. Starting with Biblical insight, James expounds on how businesses are learning that efficiency of reclaiming and recycling turns out to be the quickest route to profit margins.

Citing a personal example of a field that would not grow a thing, James explains how he's learned to appreciate the process of culling, replenishing, and germination. Applying lessons from nature, he takes it a step further with spiritual meaning. You won't want to miss what this successful entrepreneur shares about caring for customers!