While we can study the fundamentals of entrepreneurship, successful opportunities demand real-world risks outside the walls of academia.

Renato Beninatto is the co-author of The General Theory of the Translation Company and the co-founder and advisor at Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. In episode #20 of Campus 10178, the ESMT Berlin podcast, Beninatto shares keen insights from his entrepreneurial journey in the translation/localization sector and offers students of entrepreneurship non-academic lessons for making their own startup dreams come true.

"Do what you love … and learn accounting. Accounting is the language of business. The difference between a doctor and a doctor who knows accounting is that the doctor who knows accounting owns the hospital." – Renato Beninatto, Nimdzi Insights

Guest info

Renato Beninatto Nimdzi Insights https://www.nimdzi.com/ E-Mail: [email protected] LinkedIn: https://www.linkedin.com/in/renatob Twitter: @renatobeninatto

About Campus 10178

Campus 10178 is Germany's #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today's hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.