The Growth Concept With Keoni Upton

Entrepreneurship Lessons from a CEO: Opportunity, Pitching, Sales & Systems Ft Jevon Le Roux


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What happens when you put the “CEO talk” aside and speak to the person behind the title?

In this episode, I’m joined by Jevon Le Roux, Co-Founder & CEO of Keeyu an AI-driven platform helping retailers prevent problems before customers ever complain. But before we get into business, we lead with real stories. Jevon shares his own behind-the-scenes moments that most people would never expect.

From there, we break down the real foundations of entrepreneurship:

  • How to identify opportunities by reading customer pain,
  • How to pitch and sell your business to potential investors
  • How to construct a pitch to get sponsors and to close for deals
  • Common barriers and challenges in modern business in scaling

We also go deep on sales, narrative-building, co-founder dynamics, overcoming setbacks, and why Jevon believes AI will augment jobs—not replace them.

This conversation is genuine, grounded, and full of tools you can apply immediately whether you’re just starting or already in the arena. This one is for you!

Links (Jevon + Keeyu)
  • (LinkedIn): https://au.linkedin.com/in/jevonleroux
  • (Instagram): https://www.instagram.com/jevon_leroux/
  • Keeyu Website: https://www.keeyu.com/
  • Keeyu “About”: https://www.keeyu.com/about
  • Keeyu Customer Stories: https://www.keeyu.com/customers
  • Keeyu on LinkedIn: https://au.linkedin.com/company/keeyu-app
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The Growth Concept With Keoni UptonBy Keoni Upton