In this episode, things get real. Jesse makes a bold promise to hold himself accountable in his real estate business… and then follows through in a way none of us were fully prepared for. Let’s just say it involved an aisle in the pet store, a very questionable taste test, and a lesson in what it REALLY takes to follow through when the stakes are personal.

We dive into:

Why accountability is the difference between talking about success and earning it

The uncomfortable truth about discipline in entrepreneurship

How to create stakes that force action

And what all of this has to do with growing a real estate investing business

If you’ve ever said “I’ll start tomorrow”—this one is for you.

But seriously… don’t try what Jesse did. Just watch.
You’ll understand.