This episode is for those of us who are idea-centric but struggle to make the moves necessary to bring them to fruition.

In this episode, I chat it up with Sandra Pitroipa, founder of new ecommerce website for textured hair products, My Curl ID.

Every product listed on mycurlid.com has been carefully curated and tested by Sandra herself.

Sandra's tells us that her goal for launching the online platform, is to provide Black women and women with textured hair, one place to discover haircare products designed for them, that are rarely visible in other retailers. Choice & discoverability is at the center here.

Use my discount code TEXTURELOUNGE20 to get 20% off your My Curl ID order. For a limited time only.

Here's what we talk about:

• What book she is reading now: "The Stand" by Stephen King
• Launching a business, while still working full-time in corporate
• Where the idea of My Curl ID came from
• The struggles
• Leveraging her networks: https://thecru.com/ and https://thegatheringspot.club/
• Important and benefits of a mentorship relationship for aspiring business owners
• Boundaries she set, to remain focused on building her business
• Going beyond the 15% pledge (retailer shelf space dedicated to black-owned brands)
• Tips for emerging entrepreneurs
• Her beauty rituals; the comfort of raw shea butter
• When she feels the most beautiful
• Her favourite beauty products: Planted Haircare's Ayuverdic Black Soap Shampoo
• Where to find My Curl ID: @mycurlid (Instagram)

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