Entropy Theory explains industry evolution as a story of ever-increasing chaos and suggests that the most successful businesses are those that use the latest technology to wrangle that chaos, until entropic forces unleash the next set of opportunities.

In this episode, we explain Entropy Theory through examples in real estate, tech, and employment. Why did TikTok succeed where Quibi failed? Why did Spotify take off while Napster got sued into oblivion? Entropy Theory is an attempt to explain. 

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