<p>The art of cutting the BS. The job of a CMO isn’t just to set direction, it’s to know what to say NO to as well. Alice breaks down how she approached this when getting started at Cognism.</p>

The art of cutting the BS. The job of a CMO isn’t just to set direction, it’s to know what to say NO to as well. Alice breaks down how she approached this when getting started at Cognism.

Entry 10: Cut the BS

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 10: Cut the BS

Entry 10: Cut the BS