<p>What’s the point in spending ages crafting a marketing campaign, only for it to be forgotten in a matter of seconds… that’s not going to drive any lasting results. Which is why being memorable is one of the most important things you can do as a marketer. </p>

What’s the point in spending ages crafting a marketing campaign, only for it to be forgotten in a matter of seconds… that’s not going to drive any lasting results. Which is why being memorable is one of the most important things you can do as a marketer.

Entry 10: Marketing is only effective if it’s memorable

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 10: Marketing is only effective if it’s memorable

Entry 10: Marketing is only effective if it’s memorable