<p>On one episode of The Loop podcast, Antonia Wade, CMO of PwC joined Alice to discuss their various solutions to the evolved buyer journey. In this episode, Alice breaks down Antonia’s approach.</p>

On one episode of The Loop podcast, Antonia Wade, CMO of PwC joined Alice to discuss their various solutions to the evolved buyer journey. In this episode, Alice breaks down Antonia’s approach.

Entry 11: How to reach the modern B2B buyer

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 11: How to reach the modern B2B buyer

Entry 11: How to reach the modern B2B buyer