<p>How to get the content strategy right: Alice talks through how she restructured Cognism’s content strategy early on, and how it laid the foundations for the media machine in place in 2023.</p>

How to get the content strategy right: Alice talks through how she restructured Cognism’s content strategy early on, and how it laid the foundations for the media machine in place in 2023.

Entry 11: Implementing a winning content strategy

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 11: Implementing a winning content strategy

Entry 11: Implementing a winning content strategy