<p>The original CMO diary campaign plan is not actually what any one externally would have ended up seeing… listen to find out what happened, and how we pivoted quickly. </p>

The original CMO diary campaign plan is not actually what any one externally would have ended up seeing… listen to find out what happened, and how we pivoted quickly.

Entry 12: Diary of a first-time CMO campaign pivot

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 12: Diary of a first-time CMO campaign pivot

Entry 12: Diary of a first-time CMO campaign pivot