<p>If only there was a silver bullet when it comes to marketing playbooks. But that just isn’t the case. Listen to Alice’s advice on building a process around finding the right playbook for any situation.</p>

If only there was a silver bullet when it comes to marketing playbooks. But that just isn’t the case. Listen to Alice’s advice on building a process around finding the right playbook for any situation.

Entry 13: Build your own B2B marketing playbook

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 13: Build your own B2B marketing playbook

Entry 13: Build your own B2B marketing playbook