<p>Behind the scenes of creating the most complete demand generation course to teach marketers about how to do demand gen like we do. </p>

Behind the scenes of creating the most complete demand generation course to teach marketers about how to do demand gen like we do.

Entry 15: The demand gen playbook

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 15: The demand gen playbook

Entry 15: The demand gen playbook