<p>What should you do when trying to attract enterprise targets with content? We assumed that we’d have to create dedicated content just for them. Turns out we were wrong. Listen to hear where we landed with enterprise content. </p>

What should you do when trying to attract enterprise targets with content? We assumed that we’d have to create dedicated content just for them. Turns out we were wrong. Listen to hear where we landed with enterprise content.

Entry 16: Making enterprise specific content

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 16: Making enterprise specific content

Entry 16: Making enterprise specific content