<p>A good idea is only as good as the execution. Alice breaks down why ideation and execution have to have balance. Un-executed ideas themselves hold little value.</p>

A good idea is only as good as the execution. Alice breaks down why ideation and execution have to have balance. Un-executed ideas themselves hold little value.

Entry 19: Marrying ideas and execution

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 19: Marrying ideas and execution

Entry 19: Marrying ideas and execution