<p>Don’t worry about how to scale something until you’ve proved its value. Alice underlines the importance of testing ideas without knowing *exactly* how they’ll scale afterwards.</p>

Don’t worry about how to scale something until you’ve proved its value. Alice underlines the importance of testing ideas without knowing *exactly* how they’ll scale afterwards.

Entry 20: Give yourself problems

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 20: Give yourself problems

Entry 20: Give yourself problems