<p>An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.</p>

An MVP approach to B2B marketing? Alice breaks down her thoughts on building the demand for something and THEN building to scale it.

Entry 25: Minimum viable product

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 25: Minimum viable product

Entry 25: Minimum viable product