<p>When expanding into new regions, when can you translate existing content - and when should you create something new? Listen to find out how we balance the low hanging fruit content translation opportunities, versus creating dedicated regional content. </p>

When expanding into new regions, when can you translate existing content - and when should you create something new? Listen to find out how we balance the low hanging fruit content translation opportunities, versus creating dedicated regional content.

Entry 28: When to translate, and when not to translate - that is the question 💀

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 28: When to translate, and when not to translate - that is the question 💀

Entry 28: When to translate, and when not to translate - that is the question 💀