<p>Marketing/sales alignment: It’s a thorn in the side of 90% of revenue teams. Alice breaks down the steps she took to get two departments singing from the same hymn sheet. </p>

Marketing/sales alignment: It’s a thorn in the side of 90% of revenue teams. Alice breaks down the steps she took to get two departments singing from the same hymn sheet.

Entry 3: Lessons I’ve learned about marketing and sales alignment

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 3: Lessons I’ve learned about marketing and sales alignment

Entry 3: Lessons I’ve learned about marketing and sales alignment