<p>When times are tough and purse strings are tight, choosing the right tools is vital. Listen to find out which three tools Alice would choose over any others. </p>

When times are tough and purse strings are tight, choosing the right tools is vital. Listen to find out which three tools Alice would choose over any others.

Entry 3: Powering demand generation with technology

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 3: Powering demand generation with technology

Entry 3: Powering demand generation with technology