<p>B2B vs B2C marketing? Alice unpacks why she thinks the difference isn’t as great as some make out. We’re still marketing to humans!</p>

B2B vs B2C marketing? Alice unpacks why she thinks the difference isn’t as great as some make out. We’re still marketing to humans!

Entry 32: Humans marketing to humans

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 32: Humans marketing to humans

Entry 32: Humans marketing to humans