<p>This entry is part three of Cognism’s ABM strategy, specifically looking at how we build towards identifying our 1:1 targets and then how we try to reach said target accounts. </p>

This entry is part three of Cognism’s ABM strategy, specifically looking at how we build towards identifying our 1:1 targets and then how we try to reach said target accounts.

Entry 33: A deep dive into Cognism’s 1:1 ABM tactics

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 33: A deep dive into Cognism’s 1:1 ABM tactics

Entry 33: A deep dive into Cognism’s 1:1 ABM tactics