<p>What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.</p>

What do you need to report on when you make the switch to demand gen? Alice unpacks splitting the funnel and getting your reporting in shape.

Entry 34: Redirection

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 34: Redirection

Entry 34: Redirection