<p>Should marketers stop being operational when they reach CMO? Alice breaks down why she considers herself an ‘operational’ CMO and the value that’s brought Cognism’s marketing team.</p>

Should marketers stop being operational when they reach CMO? Alice breaks down why she considers herself an ‘operational’ CMO and the value that’s brought Cognism’s marketing team.

Entry 35: Tales of an operational CMO

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 35: Tales of an operational CMO

Entry 35: Tales of an operational CMO