<p>Alice goes in depth on why the buying journey isn’t linear, and how un-gating Cognism’s content was key in marketing to buyers how they actually BUY in 2023.</p>

Alice goes in depth on why the buying journey isn’t linear, and how un-gating Cognism’s content was key in marketing to buyers how they actually BUY in 2023.

Entry 36: Buyers want instant gratification

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 36: Buyers want instant gratification

Entry 36: Buyers want instant gratification