<p>Generally speaking, audiences are far more willing to engage with posts and updates from people, verses from businesses. This ultimately comes down to the trust that we have in those subject matter experts. That’s why SMEs are a crucial part of Cognism’s strategy. </p>

Generally speaking, audiences are far more willing to engage with posts and updates from people, verses from businesses. This ultimately comes down to the trust that we have in those subject matter experts. That’s why SMEs are a crucial part of Cognism’s strategy.

Entry 4: Acting as a subject matter expert

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 4: Acting as a subject matter expert

Entry 4: Acting as a subject matter expert