<p>Data-driven. The most overused word in marketing? Alice breaks down what being ‘data driven’ actually means for a marketing leader, and how she got Cognism from 0-effective in it’s tracking.</p>

Data-driven. The most overused word in marketing? Alice breaks down what being ‘data driven’ actually means for a marketing leader, and how she got Cognism from 0-effective in it’s tracking.

Entry 4: Data is everything

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 4: Data is everything

Entry 4: Data is everything