<p>Alice discusses the vital importance of customer research, the central role of it in successful demand generation and how she built it into her workflows.</p>

Alice discusses the vital importance of customer research, the central role of it in successful demand generation and how she built it into her workflows.

Entry 40: Know your audience

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 40: Know your audience

Entry 40: Know your audience