<p>Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house.</p>

Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house.

Entry 49: Roles to have in-house

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 49: Roles to have in-house

Entry 49: Roles to have in-house