<p>Buyer behaviour has changed, and so too do marketers. Buyers won’t buy unless they have a business need. So your marketing should reflect that fact.</p>

Buyer behaviour has changed, and so too do marketers. Buyers won’t buy unless they have a business need. So your marketing should reflect that fact.

Entry 6: Keeping up with the cutting edge

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Entry 6: Keeping up with the cutting edge

Entry 6: Keeping up with the cutting edge