<p>Customer marketing. A critical piece of any marketing strategy, often overlooked. Alice breaks down how she’s approaching customer marketing at Cognism.</p>

Customer marketing. A critical piece of any marketing strategy, often overlooked. Alice breaks down how she’s approaching customer marketing at Cognism.

Entry 7: Value customer loyalty

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Entry 7: Value customer loyalty

Entry 7: Value customer loyalty