In this latest globe-spanning edition of ‘THE pIBD DIGEST’, Dr Tracy Coelho and Dr Chris Bakewell embark on a virtual visit to Canada where they explore the environmental factors fuelling the rising incidence of IBD. Joining them is the ever-insightful Dr Eric Benchimol—a clinical academic, IBDologist, and Toronto-based superstar of IBD epidemiology.

Together, the group unpacks key contributors to IBD with depth and clarity. Since Dr Benchimol is also a legendary Prince fan, Dr Coelho adds a creative twist: a poetic tribute titled “After Tears of Purple Rain”—a nod to Prince, a salute to their guest speaker, and above all, a heartfelt dedication to patients and families navigating the first wave of an IBD diagnosis.