We discuss some of the key the challenges and opportunities of integrating environmental sustainability into the sports industry. We highlight the unique aspects of the sports sector, such as its reliance on the natural environment, its focus on providing an emotional experience, and the importance of fan engagement.

We explore the obstacles to implementing sustainable practices, including concerns about costs, about a lack of understanding, and resistance from within the organisation. We a suggest strategic and comprehensive approach is essential, involving collaboration with sustainability experts and engaging all departments within the organisation.

The sports industry has a significant opportunity and responsibility to embrace environmental sustainability. By leveraging its unique strengths and addressing its inherent challenges through strategic integration and collaboration, the industry can create a positive impact on the environment while ensuring the long-term health and viability of sports for future generations.