Have you noticed that the planet seems to be throwing something of a temper tantrum? Western Germany has been roiled by devastating floods, Haiti has been shook to its core by massive earthquakes and wildfires are still sweeping through the United States. Rain has fallen on the summit of Greenland's ice sheet for the first time on record. The tiny town of Sitacusa on Sicily recorded what is believed to be the highest temperature ever recorded in Europe - 48.8ºC - which may not be hot enough to bake off a pizza but would certainly melt mozzarella in a minute.

Do middle class South Africans care about the climate crisis?

 

And since we live on it, and our children will have to live on what’s left, there’s just no good reason for any of us to be disinterested in the future of our planet. Yet, with so many everyday challenges that we must face in South Africa, the big question is, how high do environmental concerns rank in the minds of the segment who can probably most afford to make better choices - the middle class-and-up?

Guest on the line: Director of Storytelling - Brandon de Kock