Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

So in this episode we're going to talk about how to prepare for a press or podcast interview. You might be feeling really nervous because it's your first press or podcast interview. Podcasting is a growing industry and there are many opportunities to be a podcast guest at the moment.

{1.02} Focusing on your story is important

{1.24} Do your research

{2.15} Familiarise yourself with your interviewers style and approach

{2.38} Remind yourself of why you are doing the interview

{3.20} Tell stories about what you do

{4.56} Get in journalist's black book of contacts

{5.35} Make sure you are responsive to press requests

{5.54} Practice as much as you can

You can download my free Be Your Own PR Guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/

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