In today's episode, Jyotsna sits down with successful author and entrepreneur Rob Cubbon to discuss whether or not it's necessary to celebrate the launch of your book with a free promo. They touch upon the pros and cons of giving away complimentary products and content, and how doing so can affect your business.

Rob Cubbon initially started out as a web designer, and has grown his business by creating a variety of online courses and becoming a popular self-published author. His latest book, The New Freedom: Ordinary People Are Living Extraordinary Lives & So Can You is a runaway bestseller.