In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, tackle the elephant in the room - why competitive data is crap.

Rob and Philip detail the nuances of competitive data, why cleansing is important to avoiding bad pricing decisions and how to not worry about what your competitors are doing when it comes to pricing.