We did not enter the Information Age because information began to exist, we entered it because a widespread information base became accessible to the masses.  Information has always existed.  Historically, though, it was difficult for the average person to get access to any sort of information they desired.

The Information Age changed that.  It was made so available that it has lost its scarcity and become a commodity.  Because of the discernment of modern consumers, their attention has taken the place of information as the item of value.

Audience has both the scarcity and the accessibility to the masses that makes it a modern currency.  So, because of it’s common value in the marketplace, we are now in the Audience Age.

Points

* The average buyer/audience member is much more discerning now.

* Be respectful of your audience.  Be consistent.  Be mindful of your content quality.

* Seek to build an “experience” rather than just “dump” some information on your audience.

* Be involved with your audience. Make it a bi–directional conversation.

* Audience has the ability to utilize leverage similar to other currencies.

Links

* Faking an audience does nothing in the long run.

 Other Resources Mentioned

* Podcasts We Dig – Our (ever evolving) list of the podcasts we are currently into.

* Rhett & Link – Ear Biscuits – Podcast interviews with Popular Youtubers

Good Mythical Morning – Youtube daily morning show

* Entreprenuer of Fire – John Lee Dumas – Daily inspiring interviews with successful entreprenuers

* Smart Passive Income – One of the best podcasts out there for learning and growing as an online business owner or entrepreneur.

 Tools

* Edgar – Category-based social media scheduling and rotation

* Klout – Rating system for social impact

Image courtesy Martin Fisch via Flickr.