A strong customer success strategy is the base of any good business and there's plenty of opportunities for sellers to provide better experiences to their buyers. At the same time, there's a lot of confusion around what Amazon permits when it comes to communicating with their buyers.

Jeff Cohen, CMO at Seller Labs, talks with us about providing exceptional brand experiences on Amazon, especially using proactive customer service via email messaging. Show notes: www.sellersmile.com/005

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