We’re guilty. In the past, sometimes, our big promotional ideas got the best of us. But, honestly, those big, creative ideas are a key reason clients come to the agency. They’re tired of endless press releases, low-performing social media contests and boring groundbreakings.

But big ideas can also lead to a big bust.

In this 19–minute episode, we chat with our guest, Isaac, who was a customer (or maybe a victim?) of one of our great promotional ideas gone bad!

It’s a tragically fun story, but it has a happy ending - and it also raises an important question:

Do you really need a big, crazy idea to achieve campaign success? Or can you do without?