Oakley’s Global Content Manager Jes Stockhausen has lived the story he now tells. After backpacking across Asia and then spending five years driving the Pan-American Highway in a self-built van, Jes learned to create anywhere. Hot-spotting edits from a remote Mexican point break, fixing breakdowns in Spanish, and eventually returning stateside with Pacha, a Patagonian herding dog he and his (now) wife rescued en route.

Back at Oakley, Jes applies that same resourceful mindset to brand storytelling and sustainability. He’s helping lead a cross-functional push toward the circular economy, prioritizing credible impact over buzzwords and using lifecycle thinking to unlock real innovation. We get into the projects that carry his thumbprint: reframing Oakley Standard Issue around service, launching an innovative surf helmet athletes actually want to wear, celebrating the brand’s 50th anniversary, and—yes—the wild one: a partnership with Axiom Space in which the next person on the moon could wear an Oakley visor.

It’s a conversation about creativity as problem-solving, why “sustainability” is the brief of our generation, and how living simply can sharpen what really matters in work and life. Pack a bag, this one covers a lot of miles.