As the VP of Innovation at America's seventh-largest home builder, Meritage Homes, CR Herro is no stranger to being at the forefront of building science. CR is a long-time advocate of spray foam insulation and continues to educate on the efficiency and comfort it brings to Meritage-built homes. In this episode, we'll talk with CR about what it takes to build the best, and what spray foam contractors can do to tap into the ever-growing market of energy-conscious consumers.