Have you ever reached a point where your brand no longer feels aligned with the growth of your business?

In this episode, Kat opens up about the moment Afternoon Culture’s brand no longer reflected the direction it was heading. 

She shares how rebranding isn’t just about an aesthetic change but about recalibrating your brand to align with the vision and direction your business has taken. Kat discusses the key signs that it’s time for a shift and how aligning your brand with your evolving business can open doors to new opportunities.

If you’ve been feeling a disconnect between your brand and the direction of your business, this episode will provide valuable insights into how to approach rebranding thoughtfully and strategically.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor. 

Connect with Kat on LinkedIn or Instagram.