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Ep 007 - Your Broken Funnels Are Pissing People Off
Your broken funnel might be pissing people off. Recently, someone signed up for a coaches webinar, only to be bombarded with 19 emails in 3 days. Don't be this coach!
I delve into a prevalent issue within email marketing — the overwhelming flood of emails resulting from webinar sign-ups and how this excessive automation not only annoys recipients but also tarnishes the reputation of email marketing as a whole. I explore the reasons behind such aggressive email campaigns, the consequences for businesses, and offer actionable strategies to strike the right balance in email communication.
Introduction to Email Marketing Issues (00:01): I share an instance from social media where someone received 19 emails in three days after signing up for a webinar, highlighting the issue of excessive email automation and its negative impact.
Root Causes of Overwhelming Email Automation (01:28): I explain how overlapping automations and lack of proper segmentation can lead to an avalanche of emails. This often stems from businesses not effectively managing their automation triggers and not having a clear tagging and segmentation strategy.
The Importance of Email as a Marketing Tool (03:02): Despite the challenges, I emphasize email marketing's effectiveness and advocate for its use, with a focus on understanding automation triggers and maintaining communication protocols to avoid spamming subscribers.
Testing and Adjusting Email Automations (04:21): I discuss the necessity of testing automations to ensure emails are spaced out appropriately, highlighting that often automations are not tested thoroughly, leading to emails being sent too close together.
Strategies for Effective Email Automation (07:57): I offer solutions, including mapping out how subscribers join your list, creating distinct tags for different actions, and testing everything to ensure new subscribers are not bombarded with emails.
Book An Automation Insight Session:
https://kimberlyinezmays.com/work-with-me/
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By Kimberly MaysYour broken funnel might be pissing people off. Recently, someone signed up for a coaches webinar, only to be bombarded with 19 emails in 3 days. Don't be this coach!
I delve into a prevalent issue within email marketing — the overwhelming flood of emails resulting from webinar sign-ups and how this excessive automation not only annoys recipients but also tarnishes the reputation of email marketing as a whole. I explore the reasons behind such aggressive email campaigns, the consequences for businesses, and offer actionable strategies to strike the right balance in email communication.
Introduction to Email Marketing Issues (00:01): I share an instance from social media where someone received 19 emails in three days after signing up for a webinar, highlighting the issue of excessive email automation and its negative impact.
Root Causes of Overwhelming Email Automation (01:28): I explain how overlapping automations and lack of proper segmentation can lead to an avalanche of emails. This often stems from businesses not effectively managing their automation triggers and not having a clear tagging and segmentation strategy.
The Importance of Email as a Marketing Tool (03:02): Despite the challenges, I emphasize email marketing's effectiveness and advocate for its use, with a focus on understanding automation triggers and maintaining communication protocols to avoid spamming subscribers.
Testing and Adjusting Email Automations (04:21): I discuss the necessity of testing automations to ensure emails are spaced out appropriately, highlighting that often automations are not tested thoroughly, leading to emails being sent too close together.
Strategies for Effective Email Automation (07:57): I offer solutions, including mapping out how subscribers join your list, creating distinct tags for different actions, and testing everything to ensure new subscribers are not bombarded with emails.
Book An Automation Insight Session:
https://kimberlyinezmays.com/work-with-me/