I am always curious on how people end up in the profession that they’re in. Was it chance, destiny or pure dumb luck. Or all of them?

In this episode of Janda Becanda we look at one woman’s entrepreneurial journey from what began as a simple frustration wanting a simple catalog of readily available furniture choices for her home that turned into a full-fledged e-commerce business of well curated pieces from a range of international and local furniture brands.

Michelle Halim speaks plainly of her struggles starting the e-commerce store Jellyspace.co from zero to a robust and growing service in a short three years. Her charm is in her humble and quietly giddy approach to tackling the big and small problems.