Task number 9 is Observe Your Arena. Today's guest on the show is Patrick Mullins, who joins Rob's team as the Director of Sales and Marketing. Observing your Arena focuses on using a tool known as the OODA (Observe, Orient, Decide, Act) Loop, developed by Colonel Boyd. This task is important to develop as you go through the high impact system to become a balanced and unstoppable.

7:53 Patrick Mullins, Director of Sales and Marketing for Impact Actual, transitioned from an electrical engineering career to flying for the US Air Force and then transforming into a star executive coach

9:50 Everyone - Military, civilian, owner of a company, factory floor worker - uses the OODA loop in their daily life. You may not know you are using it, but everyone does.

11:27 OODA Loop is observe, orient, decide and act. Colonel Boyd developed this theory to determine how best to exploit the enemy's deficiencies.

25:54 The OODA Loop has direct implications for us in life everyday.

42:30 People can get stuck in different phases of this loop that can cost you, your team, your company.

47:48 The OODA Loop helps me be a better planner, a better strategic thinker, because I'm observing and orienting myself to the process.

Rob can be reached at [email protected]