<p>Investing in your community may or may not produce an immediate financial ROI but there are lots of reasons why a business might spend time and money on things that don't have an immediate financial payoff. In this episode, Kurt and Kenny discuss the reasons why small businesses should or should not invest resources into activities with an intangible ROI.</p>

Investing in your community may or may not produce an immediate financial ROI but there are lots of reasons why a business might spend time and money on things that don't have an immediate financial payoff. In this episode, Kurt and Kenny discuss the reasons why small businesses should or should not invest resources into activities with an intangible ROI.

Ep 01: Intangible ROI

With over 20 years combined experience running successful businesses, Kurt and Kenny have seen the good, the bad, and the ugly of entrepreneurship. Kurt is the straight-laced numbers guy who stays focused on the bottom line, and Kenny is the enthusiastic tech nerd who lives on the cutting edge. When they partnered up at the NeONBRAND Marketing Firm, their combined talents turned out to be the perfect formula for delivering exceptional results. Hear both weigh in on tough business challenges and get insider marketing tips each week on the Kurt and Kenny Podcast.

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Ep 01: Intangible ROI

Ep 01: Intangible ROI