Sam has played a major role in the creative outputs at Vigor, but that’s not the only part of his story. Sam has served as a spirits critic for major magazines, a bartender for reputable bars, and even wrote a book that seeks to capture the hearts of everyone born in or near the 90’s. In this episode, we cover many bases on the state of the beverage industry, what’s trending, and great ideas. We also have a lot of laughs.

Take a look at Sam’s book on Bookshop.org: Are You Afraid of the Dark Rum?: And Other Cocktails for ’90s Kids

Support the good people at Utz and their yummy cheeseballs.