Kevin Smith, the Founding Partner of SmashBrand, is here ‘Simplifying Packaging’ for you. Discussions go around consumer-client patterns, identity building, data-driven/expert packaging design strategies, and much more. He talks about the strategic importance of well-identified and processed packaging formats. Also, how important it is to identify the right place of packaging in the customer journey. While you should not overdo and oversell as the customers are pretty aware of late, you should also know the drawing line to deliver the utmost best.

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