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EP: 0103 Optimizing Your Podcast with Keywords for Better Discoverability
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Episode Summary
In this episode of the Business Marketing Podcast, Chris and Jessica dive into the power of keywords and how they can improve your podcast's discoverability. With Google's updates to recognize spoken keywords in podcast audio, the game has changed. Learn how to identify and incorporate effective keywords into your episodes, descriptions, and titles to help your show rank higher in search results and reach the right audience.
Key Takeaways
- Keyword Importance: Google's updates allow podcasts to rank for spoken keywords, increasing discoverability.
- Finding Keywords: Use tools like Google Trends to identify trending topics and relevant keywords for your episodes.
- Strategic Placement: Incorporate keywords naturally into your podcast audio, descriptions, and titles without overusing them (avoid keyword stuffing).
- Description Best Practices:
- Apple Podcasts: Keep descriptions under 4,000 characters.
- Google: Aim for 155–160 characters.
- General: Stay between 70–150 characters for optimal display on most platforms.
- Industry Insights: Content marketer Dan Missiner found the average podcast description length to be around 243 characters, with many effective descriptions extending to 600 characters.
Resources Mentioned
- Google Trends for keyword research.
- Insights from Dan Misiner on podcast description lengths.
Subscribe to the Business Marketing Podcast for weekly insights that will elevate your podcasting game.
Got feedback or questions? We’d love to hear from you!
[email protected]
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By Bryan BriggsTexts cannot be responded to, so PLEASE email!
Episode Summary
In this episode of the Business Marketing Podcast, Chris and Jessica dive into the power of keywords and how they can improve your podcast's discoverability. With Google's updates to recognize spoken keywords in podcast audio, the game has changed. Learn how to identify and incorporate effective keywords into your episodes, descriptions, and titles to help your show rank higher in search results and reach the right audience.
Key Takeaways
- Keyword Importance: Google's updates allow podcasts to rank for spoken keywords, increasing discoverability.
- Finding Keywords: Use tools like Google Trends to identify trending topics and relevant keywords for your episodes.
- Strategic Placement: Incorporate keywords naturally into your podcast audio, descriptions, and titles without overusing them (avoid keyword stuffing).
- Description Best Practices:
- Apple Podcasts: Keep descriptions under 4,000 characters.
- Google: Aim for 155–160 characters.
- General: Stay between 70–150 characters for optimal display on most platforms.
- Industry Insights: Content marketer Dan Missiner found the average podcast description length to be around 243 characters, with many effective descriptions extending to 600 characters.
Resources Mentioned
- Google Trends for keyword research.
- Insights from Dan Misiner on podcast description lengths.
Subscribe to the Business Marketing Podcast for weekly insights that will elevate your podcasting game.
Got feedback or questions? We’d love to hear from you!
[email protected]
Freebies!
Podcast Hosting - FREE $20
Podpage (podcast website platform) - 14 Day FREE Trial
Podcast Name Generator
Podcaster Tool Box - Forms and Templates
Have You Tried Opus Clip ? Social Videos for your Podcast in SECONDS!